Digital marketing is essential for any modern business. Online marketing methods have begun to surpass traditional forms of marketing. If you want to have an effective marketing campaign, you need to include a combination of multiple digital marketing strategies.
Unfortunately, there is conflicting information about which strategies work best. This leads many businesses to make common digital marketing mistakes. If you want your marketing efforts to be as effective as possible, here are 7 things that you need to avoid.
#1 – Not Setting Realistic Goals
One of the most common digital marketing mistakes that people make is not setting realistic goals or not setting goals at all. You need to have a solid plan in place. Not only does this help you focus your strategies, it gives you a method of judging the effectiveness of your marketing efforts.
Create specific goals for what you want to get out of your digital marketing strategies. Instead of simply stating that you want to boost your sales, you should set an exact goal, such as increasing your sales by a specific percentage.
You also need to ensure that these goals are realistic. For example, it may be unrealistic to expect to double your sales in a single month. Focus on realistic goals that you can reasonably achieve with the help of digital marketing.
#2 – Focusing Solely on Keywords
Keywords can be an important part of your digital marketing strategy, but there is more to reaching customers than including the right keywords. When you focus on keywords you will naturally focus less on the quality of your content. Whether this content is a blog article, a video, a web page, an advertisement, or an email, you need quality content.
Consumers are more intelligent than business owners often think. While you may be able to trick search engines by adding a specific keyword percentage to your content, consumers know the difference between quality content and content written for search engines
#3 – Not Including Mobile Marketing in Your Campaign
Many businesses overlook mobile marketing. Mobile internet traffic has almost overtaken desktop internet traffic. When you ignore mobile marketing efforts, you are ignoring a large portion of your market base.
There is more to mobile marketing than creating a responsive web design. One of the most effective solutions for targeting mobile customers is to develop a mobile application for your business. The function of the app should provide a benefit to your customers. It could be used to simplify the way they submit service requests or the way they purchase your products or services.
#4 – Not Creating a Subscriber Email List
If you have not yet begun an email marketing campaign, you need to get started. Email marketing is the most cost-effective digital marketing strategy. With an email list, you can increase repeat business and improve your sales with a minimal amount of effort.
As a side note, never pay for a subscriber list. You should always build your own subscriber list from a signup form or opt-in form located on your website or in your emails.
#5 – Not Including Paid Advertising
SEO (search engine optimization) is a form of digital marketing, but it can take months or even years before you notice significant benefits of SEO. Organic search results should comprise a large portion of your traffic, but you should not ignore paid advertising.
Pay-per-click advertising and other forms of paid marketing can provide instant results. You can begin increasing your online visibility much faster.
#6 – Not Using A/B Split Testing
Marketing campaigns should also include A/B split testing. What is split testing? This refers to creating two similar versions of the same marketing content and then evaluating the performance of the content to determine what works best.
When you use A/B split testing, you should only change one thing. For example, when using A/B split testing for an email marketing campaign, you could send out two versions of the same email, but only change the subject line or the call to action. This allows you to compare strategies in order to improve your digital marketing.
#7 – Not Hiring a Marketing Agency
Businesses that do not hire a marketing agency may not get the results that they are hoping for. All of the mistakes discussed can easily be avoided by working with an experienced marketing team. They will have the skills and experience to make the best use of your available marketing budget.
Digital marketing can be complicated, but by avoiding these common mistakes, you can increase the effectiveness of your efforts.
Start by setting realistic goals. When creating content, focus on quality instead of keywords. Create an email marketing campaign and build your subscriber list. Include A/B split testing to improve the effectiveness of your efforts. Also, remember to pay attention to the mobile market and include paid advertising in your marketing efforts.
Author Bio – This article is written on behalf of SoulPepper, a Vancouver based digital marketing company.