The Best Customer Engagement Strategy You Should Try for Your Business

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Customer is everything in a business. How many customers you have and how loyal they are to your brand will determine how successful your business will be. So, it is very important to do your best to engage to your customers.

There are many techniques you can do to create better customer engagement for your business. One of them, which is one of the most effective, is by utilizing customer engagement platforms. It is a software that provide ways and for the customers to connect directly to the brand as well as expressing their opinion regarding your product. There are plenty of software you can choose according to your budget and the size of your business. Even though they each software will come with different feature, but basically they have the same purpose, to improve your brand’s engagement with your customer.

You can also improve customer engagement by providing the best customer experience. You can do this by serving better and more responsive website, and also guarantee the quality of the products you sell. Make sure the product you sell matches with what you advertise so the customers will not be disappointed and will not hesitate to purchase your product again, and write good review about you.

Speaking of review, it is one of the most important results of customer engagement that you want to reach. Customers will believe what other customers said more. So, when your service is good enough that one of your buyers is willingly write good reviews about you, you will have a very effective way to attract more potential buyers.

Furthermore, don’t forget to spread your wings to the social media. That is where your customers are and it is a good chance to engage in a genuine conversation with them. You can promote your products there as well as solve the problems your customers might face.

6 Common Ink Cartridge Buying Mistakes to Avoid

Among the ongoing costs associated with the use of your printer is the need to replenish ink cartridges. It is important that proper caution is taken before purchasing a new set of cartridges. This is because there are a few reasons people commonly make a purchase in error. These reasons will be discussed to help you avoid falling into the same trap when replenishing your stock.


  1. Being Uncertain of the Printer Model

Just as sure as you need to be about the model of printer you are selecting for purchase, you need to be equally sure when it comes to replacing your ink cartridges. If you have run out of ink, it is the safest and wisest thing to hold off on purchasing the cartridge until you are able to confirm the exact model. Just because a cartridge has the same brand or looks like it could be the right one does not mean that it is. It is best to err on the side of caution by waiting to get this important information before spending a dollar. If you can identify the exact model of your printer when you go to make a cartridge purchase, then this will help you to obtain the right cartridge right there and then. Barring that, wait to be sure.

  1. Failure to Consult the Operating Manual

E very printer comes with a manual to help with the set up and operation of your printing machine. It is a very important piece of literature, which will also be a key to your getting information on the type and model of cartridge your printer needs.   Much easier than trying to remove a cartridge to locate the model number on the receptacle inside the printer, the manual will give you the exact serial or model number for you to purchase. This eliminates the guess work and ensures that you don’t buy a model you may not be able to return.

  1. Deciding to Purchase a Refill Kit Rather Than a New Cartridge

Many people opt to go this route to save themselves a few dollars. When they purchase an ink kit, it eliminates having to purchase a whole new set of colour and black and white cartridges which is significantly cheaper. The drawback with this option is that there is no guarantee regarding the quality of the ink which you will be receiving. Unless the company which made your printer offers this as a refill option, the ink you will be receiving will be a generic brand for which you cannot vouch for the quality until you have done a few prints yourself. To avoid this pitfall try purchasing an extra set of cartridges right from the start. This will ensure that you have a back up supply.Once it becomes necessary to use up your replacement, then you can always make note of your model number and purchase another backup set to replenish your stash.

  1. Not Counting the Cost Before You Make a Printer Purchase

One of the factors you would have considered even before buying your printer is how much it will cost you on an ongoing basis whether to purchase paper, obtain maintenance services or buying new ink.  You can always check out beforehand whether there are legitimate and more affordable options to your ink cartridges before you purchase so that this will reduce the recurring cost of ink for you for the lifetime of your printer. You can always purchase the cartridges in bulk and receive wholesale discounts as ink is a non-perishable item and you will always have a need for it.

  1. Not Making Price Comparisons Before Purchasing Ink Cartridges

The price for new ink cartridges for your particular printer cartridge tends to fall within a set range. If you want to save some money you really should do a price comparison between vendors. You don’t want to assume that the price you are being charged at a particular dealer must be the ball park price everyone else is selling at. It would be even more helpful for you to do checks online through popular internet selling merchants to see what the price range is and you may even be able to benefit from free shipping or special discount events.

  1. Making an Incorrect Estimate of Your Long Term Printing Needs

You may have made a decision to purchase a printer for your home office or business and then later discover that you may be printing a lot more than projected. In this case it may be prudent for you to consider subcontracting your larger print jobs to an external source and just purchase your replacement cartridges for you routine or run of the mill printing demands. This will end up saving you quite a bit for the future or at least until you can come up with a solution if you decide to fully manage all of your own printing.


Author Bio – Jessica Jones, the author of this guest articles writes occasionally on behalf of Ink Factory, a family based business with more than 15 years’ experience in selling printer ink cartridges.