Free shipping may be an efficient tool for online merchants, because it attracts customers and lets them realize that they won’t pay any extra money, except the price of the product they’re purchasing. A lot of companies use this strategy to increase their sales, revenues and even the customer loyalty. It is considered to be some sort of holy grail in reaching the top. But is free shipping really so effective? Let’s figure it out.

If you look at several eCommerce websites you’ll see free shipping almost everywhere, which means that you probably won’t rise above your competitors attracting thousands of customers every day. It seems like free shipping becomes the top leader in business promotion but is it really worth trying?

In this case the word “free” is like a gear turning a green light for purchasing. People like “free”, that’s why if they need to choose between a discount and free shipping (even though the amount of money save is exactly the same), they will value “free” much more. It’s just a simple psychology.

At first glance this strategy doesn’t seem in any case profitable for the merchant. But how to make free shipping work for you and boost your revenue? Lay down conditions! Yes, everything’s easy. For instance, “buy two items and get free shipping” or “make a $300+ purchase and get free shipping”. We are pretty sure the number of these examples can be almost unlimited. And everyone’s happy! Your customer gets his favorite “free” and you can be satisfied by your profit.

Not to incur losses, you can include shipping expenses in the price of products you sell. But the pricing should be reasonable in this case, because you might lose your customers, who may be attracted by lower prices of your competitors.

One more solution is to provide a free shipping of subset of items. You need to select the items with the high margin and consider shipping them for free. That will be a wise solution for those who can’t afford free shipping on all the products across the webstore.

Not so bad idea is to provide your loyal customers with free shipping. For example, you can send a personalized email with an offer to deliver items for free. There is only one condition: this offer should be really exclusive. Make them feel special.

So, in a nutshell, we could say that free shipping still remains effective promotion trick that you may use on your Magento websites and it can significantly improve your income. Of course, there have to be a lot of other attractive options for your customers, except free shipping. But people subconsciously like something that is free and doesn’t require any extra expenses. Then why not to make a benefit from this psychological tendency? Let’s return to the question asked at the beginning of the article: Is free shipping really so effective? And our answer is: definitely yes (if everything’s done wisely).

BITSAT 2016 overview

Birla Institute of Technology and Science (BITS), is an Institution of scientific and technological studies in India. The institute offers various Integrated First Degree programs at its Pilani, Goa and Hyderabad campuses. For admissions into these campuses BITS conducts an entrance exam that is popularly known as BITSAT. It is a computer based exam.  It is ranked as one of the best private institute for engineering and stands among the best B-schools of India.


Like every year we had entrance this year too from 14 may to 28 may 2k16 for granting admissions in different integrated UG programs. This is for the ease of those students who are appearing for other entrances too and the dates are clashed so that they can appear in the different slots and can appear in BITSAT too.

A computer based exam, BITSAT, this year, the exam has been conducted across 51 cities of India including its four campuses. It was a three hour long test comprising of 150 questions which are spread across four sections. There were 40 questions from chemistry and physics and 45 questions from mathematics and 10 questions of English and 15 of logical reasoning.

For every correct answer BITSAT 2016 examfetch the students 3 marks and for an incorrect answer BITSAT deducts 1 mark. BITSAT is the only entrance exam where an aspirant gets the chance of scoring more than 100 marks in the paper. And to get extra marks aspirants need to solve 12 extra questions if they are left with some time at the end after attempting all the other 150 questions.

Eligibility criteria for BITSAT exam.

Candidate must have passed class 12th board exam conducted by CBSE or any equivalent board. Also, the candidate must have an overall aggregate of 75% in physics, chemistry and mathematics (if the candidate has opted for mathematics in BITSAT) otherwise biology subjects. Also, along will it the candidate must have acquired a minimum of 60% marks individually in Physics, chemistry and mathematics or biology subjects.

BITSAT 2016 reviews

According to the candidate who has appeared for BITSAT in this year found the difficulty level of BITSAT to be moderate. As compared to JEE Mains which is also for engineering BITSAT was way more easy.

As usual, mathematics was the toughest which could make or break your rank. It took way lot time. The questions covered almost all the main topics of mathematics syllabus. The questions which came also seemed to be tricky and very lengthy.

Chemistry as always was very easy and predictable. The best thing was major part was filled with Organic Chemistry which proved to a savior in this examination. This section is basically proved to uplift your rank as it saved a lot of time. Also, the numerical part way very easy.

Physics was of moderate level and had numerical which were not very lengthy. For some people it was also hard but more people found it of moderate level. The numericals were only testing your formula knowledge.

English was of good standard. One should have a good command over English to attempt those questions. The Logical reasoning question were also tricky and brain is to use for this.

Steps to Resolve Water Heater Leak

Water Heater Leak

A leaking water heater seems like a little disturbance, but with time it becomes one big headache. Not only it’s messy, but also over time, even a small leakage can damage your house. We all know very well what dampness can do. It could act as a home for mold, develop different bacteria, etc. This could be a major health concern for you and family especially if you have kids. This is the reason that it is extremely important for you to take necessary actions against the leakage and solve your issue. Before calling for the professional help, make sure you do the following steps first:

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Five Tech Must Haves for Small Business


So you have finally found the perfect venture for your own business. You have taken the time to give it some thought and written up your business plan. But before you pay the deposit on your business electricity bill, you might want to consider what tech needs will keep this company up and running. Because that electric bill may run pretty high before you see your first bit of income. But without these tech supports you may never even make it to the starting gate.

Computers and Laptops

These days you simply can’t run a business without these. Even if you have a computer sitting on your desk, you may need to take your ideas to the client. That is going to take a laptop at the very least. In addition, you can set up a company so that your financials, business ideas and everything else sits in the cloud, ready for you no matter where you are.

Websites and Social Media

You may be ready for business, but does anyone out there know where you are? Without a website these days your business just doesn’t exist. Beyond this, you will need social media to connect to your potential customers and let them know what you have to offer. With more businesses opening up that are completely web-based this may seem like a given. But even a business that is thoroughly grounded such as a construction contractor needs to tell the world what they do.

Talking About Phones

Unless you plan to use tin cans with string, you are gonna need a phone or two to run this office. Chances are you will want to have VoIP (voice over internet protocol) phones for the office and smartphones to keep everyone in touch as they call from the local coffee shop. We are a mobile world connected through our phones, so making sure you have what works for your business will be essential.

Your Own Personal Geek

If you have tech, then you will need someone to take care of it for you and make sure it continues to run. While you may be fine at first using the local Geek Squad to answer your IT questions, sooner or later you will need to hire an IT person. They will upgrade your software, find the right hardware for your new projects and make sure it all runs the way it should. If you are lucky he will be your partner’s college kid and come cheap. Just know it won’t stay that way and make sure they feel appreciated so they will continue to keep your tech running smoothly.

Geared Up and Ready to Rock

So now that you have the hardware to design the business, the software to share the knowledge around and the internet presence to attract the customers, it is time to rock. Getting a new business off the ground can be both exciting and overwhelming at the same time. But if you have the right tools for the job, you are half way there.


A look into stainless steel welding

For years stainless steel is known to be resistant to both corrosion and rust due to its high level of chromium. The art of stainless steel welding  is the most important with some jobs designed for welders with stainless steel technical capabilities. When welding stainless steel there are a number of things that should be taken into consideration;

First, you need to ensure that the steel is thoroughly cleaned before it’s welded. This is usually done because of the high chromium content, and if a wire brush is used then it should turn out clean. You also need to use low heat when welding. This is because most of the stainless steel s are in very tiny sheets which if not subjected to low heat would make them wrap. You should always consider starting off with cool settings then add the heat slowly. Welding in short bursts of four to five seconds will also help to avoid wrapping of the stainless steel. If you are looking to weld stainless steel material using regular flux coated rods or MIG then you should keep in mind that any of the welded portions will definitely rust.

MIG Welding for stainless steel

The techniques used for welding nickel based alloys and stainless steel are the same. However, there are two most important techniques used. The transfer type and distortion techniques

The Transfer types – The transfer types in most cases are usually globular, or spray. Two of the main reasons for using this type of transfer are; the shielding gas used has high percentage of argon which then means a hot fluid-like arc with traits that blends well with spray type transfers. The second one is spatter. This is quite hard to clean since it is welded to the thermal.

Distortion – Distortion needs to have certain level of control using bracing or inter-pass cooling. Bracing is mostly used to restrain the joint. Stainless steels retain heat well meaning that the weld joint will begin moving once the weld cools.


How to weld stainless steel

There are three ways used in welding stainless steel which includes stick or arc welding, Mig welding and Tig welding.

Arc welding

The process involved in arc welding defers greatly from welding mid steel. In this type of welding small gauge are used with a small gauge electrode left on the completed bead. If you are working with mid steel then the slag needs chipping although the slag might ping off as it cools. You would want to wear eye protection while using stainless steel electrodes.

Mig welding

This process is commonly used when working on mil steel. In most cases you would want to exchange the Mig welding wire for a stainless steel which is available in 316 or 304. 316 wire designs are used in highly corrosive areas and for marine applications. In such application you need to consider using argon gas instead of c02.

Tig welding

This method is considered hard to learn especially when welding stainless steel. However, it’s much more similar to using oxy-acetylene gas process. Most of the Tig welders use a small hand held torch which carries tungsten electrodes which creates an arc.

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